Fascinated by today’s culture, I wanted to establish a brand
that expressed fashion and the reflection of today’s youth.
One day, listening to Frank Ocean and Lofi-indie Rock, I was doing
design research on Pastel Colors. These soothing and washed out
swatches gave me the idea of this store. Pastel also translates to
cake in a Spanish, so we strive to make this washed out
journey of shopping with us…. a piece of cake. Aye!