Fascinated by today’s culture, I wanted to establish a brand
that expressed fashion and the reflection of today’s youth.
One day, listening to Frank Ocean and Lofi-indie Rock, I was doing
design research on Pastel Colors. These soothing and washed out
swatches gave me the idea of this store. Pastel also translates to
cake in Spanish, so we strive to make this washed out
journey of shopping with us…. a piece of cake. Aye!